Position Overview:We are looking for a results-oriented Digital Marketing Manager to develop, implement, and manage our digital marketing strategies. The successful candidate will be responsible for driving online visibility, increasing brand awareness, and generating leads through various digital channels.
Key Responsibilities:
- Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
- Online Presence: Enhance and maintain the company's online presence through website optimization, SEO, and social media management.
- Content Marketing: Plan and oversee content creation for various digital platforms, ensuring alignment with brand messaging and SEO goals.
- Social Media Management: Manage and grow the company's presence on social media platforms, engaging with the audience and monitoring trends.
- Email Marketing: Plan and execute targeted email campaigns to nurture leads, promote services, and engage with clients.
- Paid Advertising: Create and manage online advertising campaigns, including PPC, display ads, and social media advertising.
- Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools, making data-driven recommendations for improvement.
- Lead Generation: Develop and implement strategies to generate leads and increase conversion rates through digital channels.
- Competitor Analysis: Stay informed about industry trends, competitor strategies, and emerging digital marketing technologies.